Personal Information We Collect or Process

• Contact Information: Your full name, residential address, billing address, shipping address, phone number and email address.
• Financial Information: Credit card, debit card and financial account numbers, payment card details, financial account records, transaction logs, payment methods, payment confirmations and other billing information.
• Account Information: Your username, password, security questions, preferences and general account settings.
• Transaction Information: Items you browse, add to cart and wishlist, records of purchases, returns, exchanges, order cancellations and full transaction history.
• Communication Records: Information submitted when contacting us, such as content provided in customer support inquiries.
• Device Information: Details about your hardware device, browser and network connection, your IP address and other unique identifiers.
• Usage Data: Information related to your interaction with the Services, including how and when you browse or use our platform.

Sources of Personal Information

1. Direct Collection from You: Data submitted when you register an account, access or use the Services, reach out to our team, or voluntarily provide personal details.
2. Automatic Collection via the Services: Information captured from your device during platform access, including data collected through Cookies and comparable tracking technologies.
3. Third-Party Service Providers: Data collected or processed on our behalf by vendors we retain to deliver specialized technical support.
4. Our business partners and other third parties.

How We Use Your Personal Information

1. Provision, Customization and Improvement of Services

   
   

   We utilize your personal data to deliver the Services, including fulfilling contractual obligations, processing payments, arranging order delivery, retaining your preferences and favorite products, sending account notifications, handling purchases, returns, exchanges and other transactions, creating and managing your account, coordinating logistics, supporting product reviews, and building personalized shopping experiences such as tailored product recommendations based on your order history. Such usage also enables us to optimize and upgrade our platform overall.
2. Marketing and Advertising

   
   

   Your personal information is used for promotional activities. We send marketing materials, advertisements and promotions via email, SMS and postal mail. We also serve targeted ads for goods and services on our platform and external websites based on your past purchases, cart activity and other onsite behavior.
3. Security and Fraud Prevention

   
   

   We rely on your personal information to verify account identities, enable secure checkout and shopping experiences, detect, investigate and respond to suspected fraud, illegal acts, dangerous or malicious conduct, safeguard public safety, and maintain platform security. If you register an account to use the Services, you are responsible for safeguarding your login credentials. We strongly advise against sharing your username, password or other access details with third parties.
4. Customer Communications

   
   

   We process your information to provide customer support, respond to your requests, deliver efficient service and sustain our business relationship with you.
5. Legal Compliance

   
   

   We use personal information to comply with applicable laws or respond to valid legal process, including requests from law enforcement and government authorities, civil discovery, pending or ongoing litigation and other adversarial legal proceedings, as well as investigations into potential violations of our terms and policies.

How We Disclose Personal Information

1. Disclosure to Shopify, suppliers and other third-party vendors providing services on our behalf, including IT administration, payment processing, data analytics, customer support, cloud storage, shipping and logistics.
2. Disclosure to business and marketing partners for marketing delivery and ad targeting. For example, we collaborate with third-party services via Shopify to run personalized advertisements based on your cross-site browsing activity across merchants and websites. Our partners process your data subject to their own privacy statements. Depending on your jurisdiction, you may request us to cease sharing your data for targeted advertising and marketing based on your cross-platform online activity. Click here to opt out of such usage.
3. Disclosure initiated by your explicit instruction, request or consent, such as data shared for order delivery, or information released via social media widgets and social login integrations.
4. Internal disclosure among our affiliates and corporate group entities.
5. Disclosure required for corporate transactions including mergers and bankruptcy; compliance with legal obligations such as subpoenas, search warrants and court orders; enforcement of our Terms of Service and policies; and protection of the legitimate rights of the Services, our users and other parties.

Our Relationship with Shopify

Third-Party Websites and External Links

Children’s Personal Data

Data Security and Data Retention

Your Rights and Choices

1. Right of Access / Right to Know: You may request copies of all personal information we hold about you.
2. Right to Erasure: You may ask us to delete your personal data stored in our systems.
3. Right to Rectification: You may demand correction of inaccurate personal information maintained by us.
4. Right to Data Portability: In specific circumstances with limited exceptions, you may obtain a copy of your personal data and request us to transfer records to a designated third party.
5. Opt-out Right for Targeted Advertising Data Sharing: Based on your jurisdiction, you may opt out of the “sale” or “sharing” of your personal information, or reject processing for targeted advertising as defined under applicable privacy laws. Click here to submit an opt-out request. If you visit our website with Global Privacy Control opt-out preferences enabled, we automatically honor this signal for the browser and device used based on your location. If the signal-generating device can be linked to a Shopify account, the opt-out applies to the associated account. Visit https://globalprivacycontrol.org/ to learn more about Global Privacy Control. We do not recognize other Do Not Track signals sent by browsers or devices outside Global Privacy Control.
6. Manage Communication Preferences: We send promotional emails, and you may unsubscribe anytime via the unsubscribe link embedded in our marketing emails. Post opt-out, you will continue to receive non-promotional service emails such as account and order alerts.

Complaints

International Data Transfers

Amendments to This Privacy Policy

Contact Information

Glossary of Compliance Terms